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Building Semantic Foundations for AI: Why Unstructured Data Fails AI and How to Fix It

Watch the full session with Bill Inmon and Jamie Knowles and learn how to prepare unstructured data for more reliable AI outcomes.

Busting Modern Data Myths

Overview

Unstructured data contains valuable business information, but pushing raw documents directly into AI systems introduces noise, increases cost, and leads to unreliable results.

In Part 2 of this series, Bill Inmon introduces Textual ETL, a deterministic approach to processing unstructured data before it reaches AI systems.

Rather than relying on AI to interpret raw text on its own, Textual ETL extracts relevant data elements, removes noise, and aligns the results to a predefined semantic model.

This approach reduces the burden on AI systems, helping improve performance, lower cost, and increase accuracy.

Building on the foundation established in Part 1, this session explores how organizations can extend a semantic foundation across structured and unstructured data, creating a more consistent and reliable foundation for AI.

Why Watch

  • Understand why unstructured data creates challenges for AI
  • Learn how to reduce noise before data reaches AI systems
  • See how deterministic processing improves consistency and accuracy
  • Explore how Textual ETL supports better AI performance
  • Learn how to align structured and unstructured data to shared meaning

What You’ll Learn

  • What Textual ETL is and how it differs from AI-first approaches
  • How deterministic processing extracts signal from large volumes of text
  • How to reduce cost by offloading work from AI systems
  • How to improve performance and consistency
  • How to align unstructured data to a semantic model
  • How a shared semantic foundation supports reliable AI outcomes

Who Should Watch

Data architects, data engineers, data modelers, governance leaders, analytics leaders, and AI stakeholders working with structured and unstructured data.

Speakers

Bill Inmon
Founder, Chairman, CEO, LLM Management/Forest Rim Technologies
Widely recognized as the father of data warehousing

Jamie Knowles
Product Director, ER/Studio

Start With Part 1

Part 1: Busting Modern Data Myths

Part 1 explains why semantic drift develops in modern data environments and why a strong semantic foundation is critical before scaling AI initiatives.

Prepare Unstructured Data for Reliable AI

Watch this on-demand session to learn how Textual ETL helps reduce noise, improve consistency, and align unstructured data to a shared semantic model.

Access the Recording →

Frequently Asked Questions

Why is unstructured data difficult for AI?

Raw text often contains noise, ambiguity, and inconsistent context. Without structure, AI systems have to interpret too much on their own.

What is Textual ETL?

Textual ETL is a deterministic approach to extracting meaningful data from unstructured sources and aligning it to a predefined semantic model.

Why not rely on AI to interpret unstructured data directly?

AI can process text, but without structure and context, results can be inconsistent, costly, and difficult to govern.

How does Textual ETL improve AI performance?

It reduces the amount of irrelevant or noisy information sent to AI systems, helping improve accuracy, consistency, and processing efficiency.

How does this connect to Part 1?

Part 1 focuses on restoring semantic consistency across modern data environments. Part 2 extends that foundation to unstructured data.

Have Questions About AI-Ready Data?

Connect with our team to explore how ER/Studio supports data modeling, semantic consistency, and governed data architecture.

Watch On-Demand

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